Sunday, 31 October 2021

Top 5 things to consider before joining a franchise



Are you looking for a brighter future? Joining a franchise is one of the best ways to free yourself from the drain of a 9-5 and take back control. Not only are you able to lean on others for experience, but you will be working with a proven business model. However, not all franchises are created equally, so it's important to do your research. Here are 5 points to reflect on.

1 - Initial costs and return on investment

Becoming a part of a franchise can very quickly advance your dreams. Much of the hard work has already been done for you in terms of building a business from the ground up. Because of this, franchise models require some form of investment to assign you a slice of the pie.

Like any investment though, it's important that the franchise owners are transparent about all the fees involved - and able to explain to you exactly what you will be receiving in return. Remember that while some franchise options may be cheaper, that doesn't necessarily reflect the quality of said opportunity.

Many franchise agreements are convoluted and hard to decipher. Initial fees and monthly management fees should be clearly explained to you, and you should be wary of any hidden costs like royalty fees.

2 - Training and Support

The people who have built this business should have years of experience to lend to you. This knowledge and expertise allow you to get off the ground quickly. Rather than spending time recovering from common business mistakes - you can bypass those failures and focus your efforts on your customers.

However, this knowledge is only useful if it's shared. Training and support from day one are absolutely essential in order for your franchise to thrive. Find out early on about the training arrangements, and what kind of support will be available to you.

3 - Do your research

Speak to other franchise owners. Reach out to other franchise owners using the internet and discuss their experiences with them. Better yet, ask your Franchisor to put you in touch. If they refuse to do so or cherry-pick specific examples, then you should see this as a red flag. Everyone is different - and a bad experience isn't always reflective of the franchisor themselves - but you should learn as much as you can prior to moving forward.

4 - Location, Location, Location

Think hard about your demographic. Big-name franchises may seem like an easy win, but consider how they will fit in your area. Brick and mortar sites often incur heavy overheads, and you may be joining an already crowded market. Sometimes more niche approaches can bear fruit.

5 - Planning For Success

You have power in numbers when it comes to being a franchisee. With a well-connected network of franchisees, you can discuss common problems, and see what's working well for other people. Setting up a franchise requires capital, and unless you run your business alongside your day job, you will also need to consider your overheads. A good franchise network should allow you to ask others for their tips on how to make it work.


Sunday, 17 October 2021

Oven Wizards welcomes Lewis Fletcher

Oven Wizards are delighted to welcome Lewis Fletcher as their latest Franchisee. Lewis has taken the South Herefordshire and Welsh Borders Territory. He is starting his training this month, with a view to being up and running with his new Oven Wizards business by the end of October.

We wish him every success!

If you would like to follow Lewis and join Oven Wizards, we do still have some Territories available. Please feel free to give us a call for an informal chat on 01367 850162 / 07590 536425 or visit the Oven Wizards website at http://www.ovenwizards.com/franchise/  



Sunday, 26 September 2021

Oven Wizards welcomes Rob Hough

Oven Wizards are delighted to welcome Rob Hough as their latest Franchisee. Rob has taken the Cheshire East Territory. He is starting his training next month, with a view to being up and running with his new Oven Wizards business by the end of October.

We wish him every success!

If you would like to follow Rob and join Oven Wizards, we do still have some Territories available. Please feel free to give us a call for an informal chat on 01367 850162 / 07590 536425 or visit the Oven Wizards website at http://www.ovenwizards.com/franchise/  


 

Tuesday, 31 August 2021

Oven Wizards welcomes Colin MacMillan

 

Oven Wizards are delighted to welcome Colin MacMillan as their latest Franchisee. Colin has taken the Newcastle and Gateshead Territory. He is starting his training next month, with a view to being up and running with his new Oven Wizards business by the end of September.

We wish him every success!

If you would like to follow Colin and join Oven Wizards, we do still have some Territories available. Please feel free to give us a call for an informal chat on 01367 850162 / 07590 536425 or visit the Oven Wizards website at http://www.ovenwizards.com/franchise/  



Sunday, 8 August 2021

The Importance of Good Reviews



As social creatures, humans look to their peers for advice and confirmation. Before the internet revolution, we would speak to our friends, our family, or our neighbours for their thoughts and experience. “Do you know a good plumber? Have you watched that new TV show?”, etc.

In today’s crowded marketplace, customers are spoiled for choice. A simple online search will often bring up hundreds of thousands of results and once you add flash sales and digital advertising into the mix, it can be hard for them to know where to begin. Who should they trust?

Understanding social proof

While peer-to-peer discussion is still an important part of our purchasing process, a great deal of our hunt for satisfaction is conducted without any verbalisation at all. We simply ask the internet. According to new research – 90% of customers read online reviews before visiting a business, and 88% trust online reviews as much as recommendations from their family and friends.

Reviews are right at our fingertips whether on TripAdvisor for restaurants and hotels, Rotten Tomatoes for movies, or Amazon Product reviews for gadgets and games. Vendors encourage us to leave our feedback and let the world know whether we endorse our purchase, or not. And that feedback now plays a vital role in how successful a product or business becomes.

Control the conversation

While this might all sound daunting, it is far better to be in the conversation than outside of it. Customers are hunting for the validation they need to make their purchase, and a lack of reviews can be a huge barrier to this process. A service or product with 0 reviews is always going to lose out to one with plenty of feedback. Customers want to see what other people think and what their experience has been.

Equally, customers want to be able to develop a relationship with the businesses that they love. Being able to add their endorsement helps to build brand loyalty and to give customers a voice. Particularly for new businesses, customers are often more than happy to take part and feel like they are supporting you in your path to success.

One of the deepest worries that businesses have about opening themselves up to online reviews is the potential for negative feedback. What if a customer is deeply unhappy, or worse has an axe to grind? Well, the truth is that if a customer has been disappointed then chances are they will be venting their feedback somewhere already. Once again, the question comes down to whether you want to be a part of that conversation or not. Opening up a channel of communication allows you to monitor and respond to feedback in a fair way, rather than not being a party to the conversation at all.

Adapting for the future

Finally, it’s important to understand that online reviews are here to stay. Therefore, the longer you hold off on incorporating them, the harder you will have to work to catch up with the competition. But online reviews should not be seen as a necessary evil. Whether through increasing your standing in search engine results, increasing brand loyalty, establishing relationships, generating new business or marketing material, they can be an excellent feather in your cap.


Sunday, 4 July 2021

Oven Wizards welcomes Jim Waring

Oven Wizards are delighted to welcome Jim Waring as their latest Franchisee. Jim has taken the Dublin West Territory. He is starting his training this month, with a view to being up and running with his new Oven Wizards business by the beginning of August.

We wish him every success!

If you would like to follow Jim and join Oven Wizards, we do still have some Territories available. Please feel free to give us a call for an informal chat on 01367 850162 / 07590 536425 or visit the Oven Wizards website at http://www.ovenwizards.com/franchise/  



 

Sunday, 13 June 2021

Oven Wizards welcomes Iain Donaldson.

Oven Wizards are delighted to welcome Iain Donaldson as their latest Franchisee. Iain has taken the Glasgow South Territory. He has started his training this week, with a view to being up and running with his new Oven Wizards business by the start of next Month.

We wish him every success!

If you would like to follow Iain and join Oven Wizards, we do still have some Territories available. Please feel free to give us a call for an informal chat on 01367 850162 / 07590 536425 or visit the Oven Wizards website at http://www.ovenwizards.com/franchise/